What price property benefits from a real estate video?

With real estate videos becoming mainstream, sellers and agents often wonder if one is worth it for them. We explored the different property price points and give our advice for each.

500k

Many agents will consider the 500k mark as the starting point for which a drone real estate video is a good investment. Obviously, this depends on the market in your location. Properties in a very hot market will likely sell without a video, but if you can add an emotional touch to a property, you may be able to get better offers, or even a bidding war!

700-800k

At the 700k range, a video is pretty much required to portray value and prestige. Sellers at this price point will expect a “complete package” from their agents. Buyers will also expect to be wowed by great photos and videos.

Obviously, this can vary a lot depending on the market you’re in. A property selling for 700k in San Francisco (if you can find one) will likely sell so fast that a video won’t be necessary. It’s a different thing if you’re in northern Maine…

Large Properties

Larger properties benefit the most from an aerial video. A good videographer will be able to convey how grandiose the property is.

Properties With a View

Waterfront properties clearly benefit from a video. They’re easier to market from the start, but a good video will undoubtedly add this “little something”, even for less expensive listings.

Conclusion

Many factors can influence the “necessity” for a real estate video. With video being easier than ever to produce and share, we can only expect them to become even more mainstream.

RP Plourde

Husband and father of two, likes movies, videogames and flying drones. Cofounder of Superficie Media, a drone video company. Favorite movie: The Matrix (the first one, of course)

5 thoughts on “What price property benefits from a real estate video?

  • April 25, 2019 at 3:58 pm
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  • May 30, 2019 at 2:52 pm
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  • July 21, 2019 at 8:31 am
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    @Guqinz Thanks for your feedback! My new articles will include more pictures and videos – stay tuned!

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  • February 11, 2020 at 2:47 pm
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