What price property benefits from a real estate video?

With real estate videos becoming mainstream, sellers and agents often wonder if one is worth it for them. We explored the different property price points and give our advice for each.


Many agents will consider the 500k mark as the starting point for which a drone real estate video is a good investment. Obviously, this depends on the market in your location. Properties in a very hot market will likely sell without a video, but if you can add an emotional touch to a property, you may be able to get better offers, or even a bidding war!


At the 700k range, a video is pretty much required to portray value and prestige. Sellers at this price point will expect a “complete package” from their agents. Buyers will also expect to be wowed by great photos and videos.

Obviously, this can vary a lot depending on the market you’re in. A property selling for 700k in San Francisco (if you can find one) will likely sell so fast that a video won’t be necessary. It’s a different thing if you’re in northern Maine…

Large Properties

Larger properties benefit the most from an aerial video. A good videographer will be able to convey how grandiose the property is.

Properties With a View

Waterfront properties clearly benefit from a video. They’re easier to market from the start, but a good video will undoubtedly add this “little something”, even for less expensive listings.


Many factors can influence the “necessity” for a real estate video. With video being easier than ever to produce and share, we can only expect them to become even more mainstream.

RP Plourde

Husband and father of two, likes movies, videogames and flying drones. Cofounder of Superficie Media, a drone video company. Favorite movie: The Matrix (the first one, of course)

2 thoughts on “What price property benefits from a real estate video?

  • May 30, 2019 at 2:52 pm

    Have you ever thought about including a little bit more than just your articles? I mean, what you say is fundamental and all. But just imagine if you added some great pictures or video clips to give your posts more, “pop”! Your content is excellent but with pics and clips, this site could certainly be one of the very best in its niche. Excellent blog!

  • July 21, 2019 at 8:31 am

    @Guqinz Thanks for your feedback! My new articles will include more pictures and videos – stay tuned!

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