You just completed a real estate video. Now what? Learn my proven tips so customers are calling YOU instead of the other way around.
#1: Asking your client if they know anyone who might benefit from your services.
At the end of every project, when you deliver the film to your client and they give you their final seal of approval, ask them one little question:
“I’m so glad you enjoyed your video! I had a blast shooting it! If I may ask you one last question: do you happen to know anyone in your circle who might be interested in my services?”
If they answer yes, ask them if you may get that potential client’s phone number or email address. That way, you can communicate with them directly:
If you did a good job and client #1’s video is amazing, the potential client will already be interested since he knows someone close to him who used your services (and you mentioned that one of their friend gave their seal of approval – huge bonus to avoid the typical sales barriers).
It’s similar to when a friend shares how much he or she appreciated a certain restaurant. That personal testimonial is way more powerful than all the Yelp reviews out there since it’s coming from someone you know and trust.
#2: Asking your client to leave a positive review.
It could be on Facebook or by email. Facebook is more powerful since oftentimes, Facebook page show up in Google search with the star rating. The more (positive) star rating, the higher you rate so more chances of having potential clients see your page.
If you get a great testimonial by email, either write back to the customer and ask them for permission to use their comment in your advertisement. You can then add the testimonial on your website.
Personally, I prefer calling the customer directly and asking them for the permission to publish their testimonial. Now to be 100% honest, the first time I did that, my heart was pumping… Face to face I’m not that nervous but there is something about a phone call (it’s probably because I talk with my hands (a lot) and they can’t see that over the phone!).
My mentor gave me a great tip: “the worst that can happen is they say no. You thank them and mention that you understand and you’re still thankful that they took the time to send you an email.” Knowing that, my approach was totally different. To this day, I never had a single customer say no. Try it!
[…] the first time I did that, my heart was pumping…
Testimonials are extremely powerful. As individuals, we like to know that others have tried a product before and we take their opinion into consideration. How often do you see negative feedback online? Usually when someone is unhappy, they will share it online which makes positive comments rare… but even more impactful.
#3: Make sure you add your brand’s logo at the end of all your real estate videos
You’d be surprised at the amount of time I watched a real estate video and I was telling myself: who made this? And there was no way for me to know besides calling the realtor and asking them (let’s be honest, most people won’t do that).
Be careful though: never add your own logo in the first few seconds of the video. When a video autoplays on Facebook, Instagram, LinkedIn, etc. you have less than a few seconds to catch the interest of the viewer. If they only see a static logo, they’ll swipe to the next post. It’s better that they watch the video until the end (“wow who made this amazing video??”)
Bonus question: “What if the realtor doesn’t want me to add my own logo?”
That’s a good question and a valid concern. I’ve had this request come up before where the realtor specifically mentioned he didn’t want my logo at the end. Of course I obliged, but what about my free publicity?
Here’s a (free) tip: you can always comment the video on Facebook with your brand’s name (not your personal profile):
Make it professional, funny but don’t be pushy or “salesly” ie:
Don’t. Just don’t.
#4: Asking your friends and family to tag you or your brand on Facebook recommendation questions.
I’ve had this happen to me multiple times: an individual asks his Facebook friends for recommendations:
I take the time to privately message a friend or family member who tagged me in a recommendation post. A simple: “Hey! Just wanted to say thanks for tagging me with the recommendation post earlier today. Means a lot and I just secured the contract all thanks to you!”
It’s a simple gesture but it’s the least you could do! Have your own brand’s brigade!